Diamond buying has gotten easier! Or has it?

Many years ago buying some Diamond jewelry was kind of simple. You know… if you wanted to buy some Diamond jewelry, a Diamond diamond, or a Diamond engagement ring, you would go down to your favorite local Diamond jewelry store, you would sit down, and then you would choose your favorite bit of Diamond jewelry from your trusted family jewelry. Well some of that Scottsdale diamonds scenario has changed a bit in the past 30 years and now it is up to you, the Diamond jewelry buyer, to play a more active part in this process and so you will need to do your homework before you make your purchase.

The 4 basic elements that make up the pricing of Diamond s are pretty straightforward. But like most things, once you get past the basics, the information clog starts to become more than many consumers need to know. The first 3 components of a Diamond is the reason pricing; Clarity, Color, and Carat Weight are pretty easy to understand. The heavier the Diamond (a greater Carat weight), the more it will cost. The less “stuff” inside of the Diamond (a higher Clarity), the more it will cost. The more it looks like “ice” (a higher Color, more colorless), the more it will cost. There are index charts you can use for reference therefore it is kind of easy to comprehend.

The one “C” that offers you the most trouble.
The “Cut” of a Diamond is the biggest aspect in how beautiful a Diamond will be… and therefore if a Diamond is cut to exacting perspectives and proportions, the Diamond is the reason potential beauty will be realized. It is this one factor that can take into account nearly 50% of a Diamond is the reason value! When it comes to the Cut of a Diamond, there are many people who can become confused about what all those numbers and terms mean. Over the years, Diamond cutters have been improving their methods and the caliber of their finished product. There are anybody searching for that are driving these improvements. The first would be the greater number of Gemologists that are in the jewelry business and they can quickly and accurately tell the difference between well cut and terribly cut Diamond s.

The other big change has been the wide spread use of Diamond grading reports, which have turn into a “must have” organ of the Diamond transaction. Even with these changes in the Diamond buying process, a Diamond is the reason Cut can certainly be a minefield of misinformation and confusion. Wish Diamond has a grading report it does not guarantee that the Diamond will be beautiful. When considering a Diamond that give a grading report, it’s better if you only accept Diamond grading reports that can come from GIA, AGSL, or GCAL. These Diamond grading reports do have a Cut grade that can be trusted and you can use to compare with other Diamond s. The main topics Diamond grading reports can be pretty involved and expert that you can abandon from this general rule.

What’s a consumer to do?
Information will be an important part of any Diamond buying process but there is also another element that should not be overlooked. That element? Trust. Picture the process everyone should go through when considering buying some Diamond jewelry from a local jewelry store. You would want to look at a local jeweler who others have recommended, who has experience, who is a Gemologist, who is situated in proper jewelry store, that will spend some time with you, and that will freely give you the information that you will need to make an informed decision.

This same type of criteria should also cover what you encounter in the online world of Diamond s. I am amazed by the amount of incorrect information about Diamond s that exists on the internet. The people dispensing this misinformation assert that they can save you 70% or $2, 987. 43 on your next Diamond purchase and at the same time they attempt to sell you their new e-book “The Diamond Secrets that jewelers don’t want you to know! inches for $97.

Would you buy a Diamond from an agent who has set up a tent at the corner next to the gas station? This is the same tent that just this morning had big banners stating “Information On what To save $$ on Cell Phones” but now those banners say “Information On what To save $$ on Diamond s! inches. If you enter the tent, they don’t bother suggesting any reason why you should believe anything that they must say. There are probably some pretty pictures and some bright lights within. If you can find their “About Us” button and you click on it… up pops “We are committed to bringing you the best Diamond buying information”. OK, that’s nice… but what does it mean? Who is “we”?, what experience does “we” have in the jewelry business?, does “we” have any experience in actually buying and selling Diamond s, why should you believe a single word that “we” has to say?, and do you have any reason to trust “we”?

Don’t stray past an acceptable limit off the path!
In the search for the right Diamond or bit of Diamond jewelry it is always best not to be distracted by the siren’s song of low prices. You generally get what you pay for. Your local retail Diamond jewelry store might have higher Diamond prices (maybe they could match online Diamond prices! ) but they likewise have Diamond s that you can see before you buy, they might have a good trade up program, they might have a free assessment, they might offer free check-ups and cleanings, they might offer free ring sizings, they might offer lifetime damage or loss guarantees, and a Diamond purchased from them could have the added cachet of being a piece of Diamond jewelry from Tiffany compared to a piece of Diamond jewelry from super-ultra-dirt-cheap- Diamond s. com.

The online Diamond retailers do offer an attractive alternative to traditional Diamond retail jewelry stores. Online Diamond retailers do offer quality Diamond s at good prices along with being able to set the Diamond into a basic installation but it should take more work on your part along with making a purchase of a product experience unseen. Because this type of purchase will be a impaired transaction… trust in your basic Diamond knowledge along with trust in the company you are dealing with will be essential.